Saturday, 13 April 2024

The Japanese 4k Dollar trilogy screenings


The Japanese 4k Dollar trilogy screenings
I thought I’d put something together here to cover the recent 4K screening of the Dollar trilogy in Japan. The season started in February and is still running in selected theatres through April. The publicity campaign has really been impressive – Japan have completely embraced the 60 years since A Fistful of Dollars was made. 
Below is a specially produced trailer promoting the screenings in Japan.
The posters produced for its publicity campaign have been widely seen around a great deal of major cities. 
Below: A typical Lobby display 
There’s also been some nice official merchandise – such as the Dollar trilogy Tote bag carrying the official logo. I’m not too sure on the availability outside of Japan, but I’m pretty sure they will appear on certain auction sites such as Ebay over time. There was also a special film program - "Ennio Morricone's Complete Films Special Edition: The Dollar Trilogy" Edited and authored in Tokyo by the Ennio Morricone Institute A4 size 68 pages.
There is also a very nice Chirashi produced to celebrate the screening, opening out and double sided, it measures 7.17 inch x 10.12 inch
Visitor first-come, first-served gift
One of the three types of newspaper advertising postcards for the Dollar Trilogy will be presented on a first-come, first-served basis at the theatre. The distribution method differs from theatre to theatre, so please contact each theatre. The free gift consists of a set of three postcards, each with a reproduction of an original newspaper ad for each movie – these are only available whist stock last. 
The official advertising features some very cool shots of Clint taken from For a Few Dollars More 
There is also an official site where screening dates can be checked, the site is of course in Japanese so will need to be translated HERE
My thanks to a friend of the Archive Paul Rowlands – who lives in Japan and was lucky enough to see all 3 movies, and in one sitting! Respect where it's due, I think!  

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