Rare vintage Malpaso Ad from Boxoffice trade magazine

Rare vintage Malpaso Ad from Boxoffice trade magazine

Here’s a very rare trade ad put out by Malpaso, probably around 1974. Boxoffice started in 1920 as The Reel Journal, taking the name Boxoffice in 1931 and still publishes today, with an intended audience of theatre owners and film professionals. In 2019, its name was changed to Boxoffice Pro.

It’s not hard to see why Malpaso felt like giving itself a ‘pat on the back’ boost during this lucrative period. Malpaso was proud to announce no less than 5 titles that were already on release, and which were distributed by three different Studios including United Artists, Warner Bros and Universal Pictures. At the foot of the Advertisement there was also the opportunity to announce Clint’s latest film in production for Universal Pictures called The Eiger Sanction. 

A great slice of Hollywood history from what is arguably Clint’s greatest period.