A Fistful of Dollars: Rare UK Teaser campaign in use

A Fistful of Dollars: Rare UK Teaser campaign in use

A lot of fans will no doubt be aware of the United Artists ‘panel’ teaser campaign for A Fistful of Dollars, a set of designs that focused on certain teasing elements such as the gun, the cigar, the poncho etc. While there have been examples of the panels on ad sheets and posters, it is rarely seen in the form of its intended purpose. At last I can now finally correct and provide that. Here are scans of the original pages from the magazine Kinematograph Weekly, April 15th 1967 issue, some 2 months before its UK release. The ads were designed to be used as sidebars over a number of consecutive pages. Typically, the full page artwork would then appear in the following week’s issue. A clever and somewhat enticing ‘dangling carrot’ design, the whole campaign obviously had the desired effect – and succeeded in working it’s magic. It’s just a shame there isn’t too many examples of it around.

Again, my kind thanks to Cinema Retro’s Dave Worrall for donating these wonderful original pages to the Archive.