MGM The Dollar Trilogy Home Entertainment Campaign 2000

MGM The Dollar Trilogy Home Entertainment Campaign 2000

Back in 2000, MGM Home Entertainment re-packaged the Man with no Name / Dollar trilogy for DVD release. They went on sale on 7th Feb, 2000 and were packaged in the all new matching ‘Wooden’ artwork, a style which didn’t exactly come off too well. The main problem occurred with the cover art for A Fistful of Dollars – and someone incorrectly giving the ‘all good’, thumbs up to use artwork based on a flipped (and much used) still from Hang ‘em High, Clint’s first U.S. western and nothing to do with the 3 Italian Leone movies. It was also the first time that The Good, the bad and the ugly was released for the first time in the UK with the 14 minutes of restored footage. 

There was a couple of pretty good pieces of advertising which appeared in several DVD and Video magazines, so I thought I would post them here. The first example (Clint’s close up profile) I had acquired at the time. However, it was only very recently I saw the 2nd piece of advertising which featured the famous Sad Hill shot. Nicely done in bold shades of Red and Orange respectively, MGM also added a couple of iconic quotes which still manage to remain cool and relevant, arguably more so today than they did back in the 60’s. 

Below: The 2 full page adverts and the seriously flawed A Fistful of Dollars DVD sleeve.

Below: The Hang ‘em high photo which was flipped and used for the A Fistful of Dollars DVD sleeve