Dirty Harry / Magnum Force 1975 Double-Bill release – Celebrating 50 Years!
It was only when I was restoring an old Warner Bros ad this morning when I realised that this great pairing from 1975 was in fact 50 years ago! It’s incredible how the time flies. So considering how we are just a week or so away from Christmas I thought I’d gather some of the double Bill stuff together and post it here while there was still a little of 2025 left.
Warner Brothers actually made rather a big deal out of these 2 movies, and gave the Double Bill quite an extensive promotional campaign. The programme was actually launched on both sides of the Atlantic running in both the U.S. and the U.K. In America it was tagged as ‘Double Trouble’ and did incredibly well at the Box Office. It was a summer release, and it appeared that the public couldn’t get enough of their favourite cop.
Eastwood was right in the middle of making his permanent move from Universal to Warner Brothers, so giving these 2 big hitters another run probably proved a lucrative move for Warner Bros, plus of course the perfect piece of advance publicity for the up-and-coming production and third Dirty Harry outing, The Enforcer (1976). The Enforcer would be ready for general release in the December of 1976 both in the U.S. and U.K.
It's a pity no-one came up with double bill set of Lobby cards to support this release – especially as there was a nice poster campaign. I can’t help thinking that was a bit of a lost opportunity.
Below: The U.S. Pressbook
Below: Word first came about when this funky double page ad appeared in the Variety Trade paper. The double-Bill appeared alongside Gene Hackman’s latest; Night Moves and the George Pal adventure movie, Doc Savage. Paul Newman’s latest The Drowning Pool, a sequel to Harper (UK The Moving Target) was also featured in the spread.
In America a full One Sheet poster and Half Sheet poster were produced providing us with a mirror image of Harry Callahan and two protruding 44 Magnum barrels – an imposing image that couldn’t fail to draw attention. The was also a U.S. pressbook which helped (if it were ever needed) to push the action to the cinema chains and press.
Below: The U.S. One Sheet
Below: The U.S. Half SheetIn the UK we were treated to a nice full Quad poster and an attractive Double Crown. What’s interesting in all these posters is the lack of any coloured imagery. All of the formats used stark, previously used artwork all of which was in b/w. Whilst the U.S. campaign used a photo image (from Magnum Force) – the U.K. marketing used bold artwork which was a simple reworking of the individual quad designs – all with a strong red border which looked effective and memorable.
There are still plenty of examples of these posters on the markets all of which still fetch quite a price. That said, don’t expect to see too many of the rare U.K. Double Crown – they are very scarce indeed and you can expect to pay a hefty premium price if and when one should surface.
Below: The UK Quad Posters including the Rare text only version
Below: A very rare example of the UK Double Crown posterBelow: Some incredibly Rare Original Newspaper ads for the Double-Bill and look to be from Australia






















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