Friday, 8 March 2019

Rare double page trade ad for A Fistful of Dollars

I thought it would a good time to post this. Here is a nice rare double page trade ad dating from 1966. I believe it appeared in Variety. On the left are the 3 panel teaser designs which I understand were originally released individually in order to capture the readers’ attention – and eventually led to the full page design on the right. It’s a lovely piece designed by United Artists – and still demands quite a high price tag on today’s market – when they appear of course…

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