Renato Casaro, Famed Italian Designer of Movie Posters, Dies at 89

Renato Casaro, Famed Italian Designer of Movie Posters, Dies at 89

He created artwork for ‘A Fistful of Dollars,’ ‘Conan the Barbarian’ and more, then made a comeback with ‘Once Upon a Time … in Hollywood.’

Renato Casaro, the Italian designer of movie posters renowned for the hand-crafted art he created for films including A Fistful of Dollars, Conan the Barbarian and the Rambo features, has died. He was 89.

Casaro died Monday night in a hospital in his native Treviso, Italy, after being admitted days earlier with bronchopneumonia, the Italian news service RAI reported.

Casaro helped put bodybuilder Arnold Schwarzenegger the map in Hollywood with his poster for the Dino De Laurentiis-produced Conan the Barbarian (1982), and he also designed posters for the actor’s Red Sonja (1985), The Running Man (1987), Total Recall (1990), Terminator 2: Judgment Day (1991) and True Lies (1994).

“Schwarzenegger was the perfect man to paint,” he told The Guardian in 2022. “He had a tough expression. His face was like a sculpture. It was a real pleasure for me — I have always had a weakness for heroes.”

Sylvester Stallone, another heroic figure in Hollywood, said Casaro “captured his soul” with posters for his films, which included the Rambo features of 1982, 1985 and 1988, plus Over the Top (1987), Lock Up (1989) and Cliffhanger (1993).

Casaro created posters for lots of spaghetti Westerns early in his career, and one for Sergio Leone’s A Fistful of Dollars (1964), starring Clint Eastwood, helped that movie become a worldwide sensation. He then reunited with the Italian filmmaker for My Name Is Nobody (1973) and Once Upon a Time in America (1984).

Casaro said the key to a successful poster is to “capture the essential: that moment, that glance, that attitude, that movement that says everything and condenses the entire story. That’s the hard part,” he told The New York Times in 2021. “You can’t cheat. You can’t promise something that isn’t there.”

Born on Oct. 26, 1935, Casaro became fascinated with billboards as a kid and tried to reproduce paintings by such artists as American Norman Rockwell and countryman Angelo Cesselon. When he was a teenager, he drew posters on the walls of the local Garibaldi Cinema in exchange for tickets.

Casaro landed a job as an apprentice lithographer at the Zoppelli printing house and worked for a year as an illustrator for the film ad agency Studio Favalli in Rome before opening his own studio at age 21.

Among his first professional movie posters were for the rerelease of Allan Dwan’s Sands of Iwo Jima (1949) and for the 1955 Italian films Romeo & Juliet and Zwei blaue Augen. With the rise of the spaghetti Western, he was drawing about a 100 posters a year.

In 1965, Casaro burst onto the international scene with his poster for John Huston’s epic The Bible in the Beginning … (1966), which ignited a long collaboration with De Laurentiis.

“It was a colossal film,” he told CBS News in a 2022 interview. “My posters were put on billboards on Sunset Boulevard. After that, my phone never stopped ringing.”

One of his favorite pieces was one for Luc Besson’s La Femme Nikita (1990), and he also worked with Bernardo Bertolucci on The Last Emperor (1987) and The Sheltering Sky (1990), with David Lynch on Dune (1984) and Wild at Heart (1990) and with Rob Reiner on The Princess Bride (1987) and Misery (1990).

His résumé also included artwork for Flash Gordon (1980), The Postman Always Rings Twice (1981), Blow Out (1981), Octopussy (1983), The NeverEnding Story (1984), Angel Heart (1987), The Adventures of Baron Munchausen (1988), Wild Orchid (1989) and Dances With Wolves (1990).

After a long period in Spain and Germany, he returned to live and work in his hometown about a decade ago. A documentary about his life, The Last Movie Painter, was released in 2020.

Casaro stopped designing posters in 1998 when studios turned away from hand-drawn artwork to use Photoshop and other digital tools. But then Quentin Tarantino called out of nowhere, looking for posters for a vintage spaghetti Western starring Rick Dalton (Leonardo DiCaprio) for Once Upon a Time … in Hollywood (2019) (below).

Tarantino later sent him a signed photo of DiCaprio with one of the posters. “Thanks so much for your art gracing my picture,” he said in an accompanying message. “You’ve always been my favourite.”

We at the Archive share that sentiment, RIP Maestro

With kind thanks to Graham Rye