Rare February 1984 Sudden Impact Ad

Rare February 1984 Sudden Impact Ad

I was really happy to pick up this very rare advertisement a couple of weeks back. I remember the ad campaign so clearly, but had never come across this particular size version (which comes in at 14” x 10”) and makes it perfect for framing. The seller informed me that it originally appeared in "Screen International" at the end of February 1984. I held off posting this as I was sure I had some examples of the original campaign – sadly tucked away with a ton of other Sudden Impact clippings. I know such a thing might sound a bit anal in retrospect – but then again, without them we simply wouldn’t have an archive, right?

Anyway, I finally located the folder and dragged it out screaming from the past and did eventually find a couple of examples. So, I thought I’d take a scan of a couple, just to post here alongside the wonderful large advertisement. They belong with each other so I was glad to locate them again. The ads were a little different from the standard face shot used from the poster design – instead they featured Clint in a more casual pose with jacket slung over his shoulder. 

Anyway, a great ad which I thought I’d share here. My kind thanks to Ian for selling it to me.   

Below: A couple of original cuttings that used the same campaign design