Friday, 6 January 2023

Any which way you can: Rare one day ad

Any which way you can: Rare one day ad

Here’s a very nice, large one day ad which appeared in Variety on Wednesday, December 31st 1980. The ad announced the first 12 days return on Any which way you can, Clint’s follow up sequel to Every which way but loose (1978). The box office takings showed an increase over the original movie, and while still an enjoyable movie, failed to impress a great deal of critics. Then again, neither did Every which way but loose - but nevertheless it became a huge box office hit, second only to Superman (1978). Any which way you can went on to achieve North American returns of 70.7 million USD. 

As this is a large format, full page advert, I had to scan it in two sections, then rejoin them before restoring the colour balance etc. Hopefully this is not too distracting or obvious. 

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